Awwad.Shakshak

About

I build brand trust
across cultures.

I'm Awwad Shakshak — a global marketing and content strategist combining native Arabic insight with American business strategy and a creator's craft. I work across MENA and the US, and I'm currently focused on helping Chinese outbound enterprises upgrade from "Made in China" to "Global Brand."

Experience

2021 — Present

Remote / Global

Independent Global Creative & Strategy Consultant

  • →Cross-generational US GTM strategy for The Long Drink (Gen Z → Boomers, 90-day roadmap, CAC/ROAS framework).
  • →Florida construction-tech market research for AllianceSG (SWOT vs. Sage, Procore).
  • →US trade tariffs & supply-chain risk analysis (2025+ outlook).
  • →Business plan for The Ladies Agency (Indiana) — Adobe-led production positioning.
  • →YouTube content strategy & post-production for Access Project 1514.

Jan 2024 — Apr 2024

Rakeen Furniture · Egypt

Marketing Director (Contract)

  • →15% sales lift through digital storytelling transformation.
  • →Directed premium ad creative (video + print) and cross-team execution.

Skills

GTM StrategySWOT / PESTLECross-Cultural MarketingMENA LocalizationUS Market ResearchSupply-Chain & Trade PolicyPremiere ProAfter EffectsPhotoshopIllustratorMidjourneyGenAI Workflow & ComplianceSEO / SEMCRO

Certifications

  • Digital Marketing Foundations — SEO/SEM, CRO, CAC
  • Content Strategy & Algorithm Optimization
  • Finance for Non-Financial Managers — LinkedIn Learning (2025)
  • Supply Chain Foundations — LinkedIn Learning (2025)
  • Project Management Foundations — PMI/LinkedIn (2025)
  • Privacy & Compliance in the Age of GenAI — LinkedIn Learning (2025)