Awwad.Shakshak

Journal

Writing

Notes on GTM, cross-cultural brand, GenAI workflows and the cross-border economy.

GTM

Go-to-Market Strategy Examples for Cross-Border Expansion (MENA, US, China)

Five real-world go-to-market strategy examples that show how brands win cross-border — covering MENA, the US, and Chinese outbound expansion, plus a reusable framework you can apply.